IMARC Group, a leading market research company, has recently releases report titled “AdTech Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, The study provides a detailed analysis of the industry, including the global adtech market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
How big is the AdTech market?
The global AdTech market size reached US$ 470.85 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 825.98 Billion by 2028, exhibiting a growth rate (CAGR) of 9.22% during 2023-2028.
What is AdTech?
Advertising technology (AdTech) refers to the use of technology and data-driven solutions to optimize the process of creating, delivering, and analyzing advertisements. It encompasses various tools, platforms, and software that facilitate targeted advertising, improve campaign performance, and enhance overall ad effectiveness. One of the key advantages of AdTech is its ability to target specific audiences with precision. Through the use of data analytics, it can collect and analyze vast amounts of user information, including demographics, browsing behavior, and purchasing patterns. This allows advertisers to deliver highly targeted and personalized advertisements to the right audience at the optimum time, increasing the chances of engagement and conversion. AdTech comprises several components, such as demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs), and ad exchanges. Currently, programmatic advertising and native advertising are some of the commonly available variants.
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AdTech Market Trends:
The global AdTech market is primarily boosted by several factors, including the increasing shift from traditional advertising methods to digital advertising and the proliferation of internet-connected devices. This is further supported by the rising expansion of digital media and burgeoning investments in digital advertising channels. Moreover, the growing importance of data-driven marketing strategies and the surging popularity of mobile advertising are driving market growth. Additionally, the increasing adoption of programmatic advertising, which offers efficiency and cost-effectiveness, is boosting market growth. Programmatic advertising automates the ad-buying process, allowing advertisers to reach specific audiences and optimize their campaigns in real time. Other factors, such as the surging demand for video advertising, the rapidly expanding social media advertising platforms, and the escalating need for ad fraud detection and prevention solutions, are propelling the market growth.
AdTech Market 2023-2028 Competitive Analysis and Segmentation:
Competitive Landscape with Key Players:
The competitive landscape of the AdTech market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Adobe Inc.
- Amazon.com Inc.
- Google LLC (Alphabet Inc.)
- Meta Platforms Inc.
- Microsoft Corporation
- Oracle Corporation
- The Trade Desk Inc.
Key Market Segmentation:
The report has segmented the AdTech market on the basis of solution, advertising type, platform, enterprise size, industry vertical and region.
Market Breakup by Solution:
- Demand-Side Platforms (DSPs)
- Supply-Side Platforms (SSPs)
- Ad Networks
- Data Management Platforms (DMPs)
Market Breakup by Advertising Type:
- Programmatic Advertising
- Search Advertising
- Display Advertising
- Mobile Advertising
- Email Marketing
- Native Advertising
Market Breakup by Platform:
Market Breakup by Enterprise Size:
- Small and Medium-sized Enterprises (SMEs)
- Large Enterprises
Market Breakup by Industry Vertical:
- Media and Entertainment
- Retail and Consumer Goods
- IT and Telecom
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
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