Numerous businesses create a Google business listing, also known as a Business Profile, in an effort to increase their visibility on the search engine. If you own a similar business, you might not be aware that creating a Business Profile does not grant you control over it. If you want your Business Profile to be a useful SEO and lead generation tool, you will need those management and editing capabilities.
Therefore, how can you control your Google Business Profile? The answer is that you must separately create a free Google My Business account for each free Business Profile you create.
What exactly is Google for Business?
You can only claim ownership of your Business Profile, acquire management rights to it, and gain access to additional free features that will increase your visibility on Google if you have a Google My Business account. I’ll go over everything you need to know about Google My Business in this post, including:
Adding a location to Google Maps, which is something that can be done by anyone, including a random stranger or an automated listing generator, is the same as creating a Business Profile. Google only needs the name, location, and category of the business. The Business Profile for that location will be created once Google confirms that it is not a duplicate. Customers can then leave reviews, add photos, ask questions, and even get answers on the Business Profile. Google may also use information from other websites to populate the Business Profile.
This indicates that, in addition to a Google My Business account, a Business Profile can exist independently. What’s more, regardless of whether you made your own Business Profile, you can’t deal with the data it shows or the audits it gathers.
Google My Business helps with that. You can still access, customise, manage, and enhance your Google Business Profile for free by creating a Google My Business account, which we will discuss next.
How to use Google My Business for local marketing?
We now know that Google My Business is not your Business Profile; rather, it is a tool you use to improve your Business Profile to make it more visible and useful. Let’s talk about the four main ways you can use Google My Business to make your Google listing profile a better tool for local marketing.
- Communicate with customers.
Customers can interact with your Business Profile in a variety of ways, and you can respond to them by utilising your Google My Business account. You can answer surveys, answer questions, empower direct informing, and set up related alarms. Like Facebook and other social media platforms, you can also use Google My Business to publish posts to your Business Profile.
- Focus on your company.
Your company’s information is limited in a Business Profile on its own. However, you can provide hours, a link to your website, products and prices, attributes, and other unique details through your Google My Business dashboard. You will also use your Google My Business account to make any necessary modifications or updates.
- Learn new things.
You can get important information about your audience and your performance in local search by using the dashboard in Google My Business. You can see a breakdown of actions taken on your listing, how your photos are performing in comparison to other profiles in your category, and the queries customers are using to find your Business Profile in the analytics tab of the platform. Also, keep in mind that clicks from a Business Profile can be tracked using Google Analytics and UTM parameters.
- Execute local SEO.
Business Profiles are ranked using the same algorithm that is used to rank Google’s ads and websites. You can incorporate keywords into your Business Profile and perform other optimizations through your Google My Business dashboard to help it rank in local results, which we will discuss next.
How to Use Google My Business for Search Engine Optimization (SEO)?
Google Business Profiles Are Dynamic Not only does the form change depending on the platform, but Google will also give priority to sections of your profile based on the search term and the kind of information that is most important to customers in your category. Even better, Google will include relevant keywords in the content of your profile.
However, your profile must first contain keywords and information that can be prioritised. Google My Business is used to improve your profile and expand your reach, just as you (or your agency) would use a content management system like WordPress to optimise your website for search engines. For local SEO, how do you use Google My Business? Since optimising for Google is essentially optimising for searchers, the three fundamental elements remain constant: targeting, information quality, and trust
Make sure to include relevant keywords in your Business Profile in order to tell Google what you want to rank for when using Google My Business for SEO. Include them in your responses to reviews, responses to questions, and posts as well as in your “from the business” description. As with any other SEO strategy, make sure to naturally incorporate them.
- Provide Information
Ensure that the requested information is provided in every section of your Google My Business dashboard because the accuracy and completeness of your Business Profile affect its rank. Your contact information, special hours, and characteristics are especially crucial here.
- Build trust
The final strategy for using Google My Business for SEO makes use of Google’s trust algorithm. Keep your data up to date and accurate as your company grows. Respond to the reviews that come in on a regular basis. Also, show Google that you’re active by posting photos and other content to your Google My Business Business Profile on a regular basis.
SEO is important for any business, but it’s especially important for small ones that can use local targeting to compete with big ones on the search engine results page (SERP). A Google My Business account is essential for any business attempting to maximise visibility in their local market because Google is making local SEO even easier with its robust Business Profiles.
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