It is important to keep customers on your site for many reasons. Your customers will stay longer on your website, which means they are more likely to make an investment in your company and move up the sales funnel.
Customers can’t be paid until they trust you and believe in your business.
Loyal customers are the key to your business’s growth. This is why it’s so important to provide a smooth and seamless user experience on your website.
Use popups
It can be difficult to get new visitors to sign up for your email list or to stay engaged with your content. It is important to attract visitors to your site and to keep them interested.
Popups can be a great way for users to grab their attention and get them to sign up for your email list. Popups appear when users spend time on your site or scroll to a specific point on your page.
Speed up your site
Many of us have had the unpleasant experience of visiting websites only to find it takes a while to load. Many people abandon the website.
Mobile users have shorter attention spans so it is important that content loads quickly. Users will leave your site if it takes longer than three seconds.
This will increase bounce rates and decrease conversions. But first, you need to know what is a good website bounce rate.
Speeding up your website will improve user experience and improve user experience.
Customer service can be improved
Your business strategy should include customer service. You can’t gather customer feedback or improve your brand’s operations without it.
Customers who find it difficult to contact support should be encouraged to use stellar customer service practices to keep them on your site.
Live chat is a great way to make visitors feel welcome 24 hours a day. Live chat is a great way to reach customers 24/7 if you don’t have an in-house support team.
Social proof should be incorporated
Visitors are looking for trust signals when they visit your website for the first time. Brands must do more to convince customers that their dollars on e-commerce are worthwhile.
Social proof can be integrated into your website to show people trust and love your brand.
Consumers today trust less native advertising and what companies say. They will listen to your customers and brands that have done business together.
To keep your visitors interested, you can use the following social proof types on your website:
- Customer reviews
- Customer Testimonials
- Logos for brands
- Celebrities and influencers may endorse you
- Real-time activity
- User-generated Content
Add videos
Video content is a favorite of users. Visuals are processed faster by the human brain than text. This makes them easier to understand and consume.
Visual content breaks up the monotony, gives users something to look at, and encourages them to stay on your site longer.
Video marketing can be integrated into your conversion strategy. Add video content to your homepage, which is the most popular page on your website.
Better UX
Friction is anything that hinders users from intuitively reaching their goals when they interact with a product (in this instance, your website).
Your bounce rate will increase if your website is hard to navigate. If your website’s UX is not perfect, it can cause irritation and annoyance.
Reduce the number of steps that visitors must take to get from discovery to purchase. Fewer steps visitors need to take are better.
Mobile-friendly websites allow users to easily browse your content on their mobile devices. Make it easy to purchase products. Avoid asking customers for more information than they need. Contact us if you have any questions or need any help with digital marketing.
