The 6 Most Common SEO Mistakes and How to Avoid Them
8 mins read

The 6 Most Common SEO Mistakes and How to Avoid Them

If you want to rank your website on search engines and drive more traffic, nothing is better than SEO. From increasing visibility to lead conversion, SEO is a one-stop solution for all your marketing goals. Always employ the best SEO services for your business. The value-driven and effective SEO tactics always benefit any business and bring more ROIs.

It would help if you did not ignore the most common SEO blunders, even though numerous internet resources are available. Internet source and continuous SEO practices enable you to make the best off-page and on-page SEO. 

Read this blog till the end to know what common mistakes SEO experts make and how to fix them when a campaign is live. 

Slow Site Speed:

As visitors attempt to access material on your page, a slow site speed may discourage them. You will lose valuable SEO traffic if your website takes a lot of time in loading the page. If the web page loads slowly, investing efforts and time to drive traffic from SERPs will be pointless.

The following performance metrics can be used to gauge your page speed:

Page Load Time:

This is how long it takes for your page to load fully. After loading, it renders the browser and delivers the request to the server.

Time to Interactive:

The Time to Interactive (TTI) metric measures the speed at which a website loads. After the website loads, TTI measures how long a page takes to become fully interactive. TTI compiles the score based on information from the HTTP archive. 

Time to First Byte (TTFB)

The interval between sending a request to the server and the first byte of data arriving in the browser.

Possible Fixes: 

Run your website through “Google PageSpeed Insights” to learn more about how quickly your site loads and evaluate its performance. The number of variables will affect the lead time of your business website. Some of them are given below:

Image Size and Format:

Use image editing software to reduce the bandwidth consumed by images. Furthermore, set the image size to 72 dpi and employ formats like JPEG 2000, WebP, and JPEG XR.

Redirects:

Even if you need to avoid redirects, at least correcting them will speed up serving. Do a site audit to identify and fix all internal URLs that are the source of the redirection.

Javascript and CSS:

By choosing shorter names for variables, you can reduce the size of JavaScript. It will also shrink the CSS code while also speeding up loading time.

Lack of Location-Specific Pages:

A Google Report indicates that searches containing “near me” and location-specific keywords increase, particularly among mobile users. For instance, the number of searches for the keyword “near me” increases by 900% on smartphones. In addition, 76% of consumers who use their mobile devices to look for local businesses do so within a day or more. Additionally, 28% of those searches end in a purchase.

Possible Fix:

Accessing your rating in the local search results should be more manageable. Once people recognize your brand as having a local presence, things will be easy for you. Having location-specific, well-optimized, and unique pages would help you increase your ranking in local SERPs. This practice will eventually decrease SEO blunders. When you only have one place, clear location signals come naturally.

Duplicate Content:

Duplicate content is information that is either the same or comparable to another piece of content on your website. Even Google does not take charge of duplicate content; it is quite likely to have an impact on how websites rank. Because search engines rarely display identical versions of contents in the SERPs. 

Possible Fix:

Given that content is king for websites. Only writing original content that enables audiences to learn. Unique content helps your brand to establish itself as a reliable player in the industry. To correct this SEO error, make sure that no content on your website has already been published elsewhere before doing so. For instance, you can look for copies of your page on the internet using tools like Copyscape. This tool helps you to eliminate duplicate content.

Broken Images and Missing Alternative Texts: 

Alt tags, also known as alternative tags, are HTML characteristics of photographs that aid in the content description. Alt tags need to be fixed in terms of on-page SEO issues. There are times when the image component of your website renders poorly because the filename, file location, or extension is incorrect. In these circumstances, the alt tag of the image will describe what is within. It also shows how you can add tags to the website.

Also, it strengthens the target keyword by facilitating crawlers’ understanding of the content on the page. Common mistakes include missing or broken alt tags.

Possible Fix:

You can use all tags easily. There is no complication there. Find the picture element in your website’s HTML code and integrate an alt tag in it. Below is an illustration of one such image source:

Images with the src= “image.jpg” with the alt and title “image tooltip.”

If you have a WordPress blog, you can easily integrate them into your pictures.

Next, examine the strategy. Yet another typical content-related SEO error occurs. Remove old versions and irrelevant information from the website.

Not Optimizing Your Website for Mobile:

Many users like to access websites on mobile devices instead of PCs because they live in a mobile-first society. Since mobile-friendly websites account for more than half of Google’s search results and offer different benefits to businesses. At the same time, if your page is not mobile-friendly, you will probably lose many visitors. Furthermore, if you avoid this function, your website will lack the most cutting-edge forms of layout. 

Possible Fix:

Make your website mobile-friendly to place it in the top position on SERPs. The right form of layout is unquestionably one that is mobile-optimized. The practice will reformat your entire website because it is mobile-optimized. When you optimize your website for mobile, this will also improve the organizational structure and performance of the site.

Contact Form Is Not Converting: 

A survey found that just 49% of the 1.5 million visitors who see a form submit it. However, only 16 percent of those visitors finish it. There are several factors why contact forms do not result in conversions, among them:

  • The form is overloaded with many fields.
  • The dropdowns either have too few or too many selections.
  • On-functioning or fragment submit button.

Possible Fix: 

Make your contact form interesting and lucrative to fill out to maximize its effectiveness. Furthermore, reduce the number of form fields you offer as another SEO adjustment that will accelerate conversions.

  • Ensure that your contact form is simple and only requires the essential fields.
  • Adjust the alignment of the form.
  • Avoid the use of CAPTCHA.
  • Make sure you optimize the form for mobile screens.
  • Write creative and catchy call-to-action (CTA).
  • To enable auto-fill for your form, use the Google autocomplete plugin
  • Run A/B tests on your form to compare different design elements, such as size, position, color, required fields, etc.

Also Read: WHAT IS THE QUICKEST METHOD FOR BECOMING YOUR INSTAGRAM?

Final Thoughts:

When talking about SEO, always concentrate on producing top-notch content and raising user engagement. However, certain SEO issues can also be attributed to human error. To tackle this, conduct a frequent site audit that can help you ensure your business website is in good shape.

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