Tips for Successful Instagram Contest to Increase Visibility
6 mins read

Tips for Successful Instagram Contest to Increase Visibility

Welcome to the world of Instagram, where hashtags reign supreme and like and followers are the currency of success. In today’s digital age, Instagram has become one of the most popular social media platforms. Businesses of all sizes have used their power to reach millions of potential customers through Instagram contest.

One of the most effective techniques and tips to improve your visibility on Instagram is by running a contest. No matter what, an Instagram contest can help you engage with your audience, generate buzz around your brand, and ultimately increase your followers and customers.

But running a contest through an Instagram hashtag campaign isn’t as simple as just posting a photo and hoping for the best. You need to follow specific tips and strategies to ensure your contest succeeds and delivers the desired results.

So, let’s get started! This blog post will share valuable tips for running a successful Instagram contest. From choosing the right prize to promoting your contest, we’ll cover everything you need to know to increase your visibility and grow your Instagram following.

How does a Successful Instagram Contest help to Increase Visibility?

Running a successful Instagram contest can be an excellent way to increase your visibility on the platform. Here are a few ways that a well-executed Instagram contest can help to boost your brand’s visibility:

1. Generates User-Generated Content (UGC)

When you run an Instagram contest, you invite your followers to create and share content related to your brand. This content is known as user-generated content (UGC) and is a precious asset for businesses. UGC is critical for building trust and credibility with your audience and allows you to showcase your products or services in a more authentic and relatable way.

2. Expands Reach

Instagram contests that require participants to tag their friends or share your post to their stories can help to expand your reach beyond your current followers. Your content has the potential to be seen by a much larger audience, which can help to increase your brand’s visibility and awareness.

3. Boosts Engagement

Instagram’s algorithm favors accounts that have high engagement rates. By running a contest, you’re giving your followers a reason to engage with your content, whether by liking, commenting, sharing, or creating UGC. This increased engagement boosts your visibility on the platform, making your content more likely to appear in the feeds of your followers and potential customers.

4. Increases Follower Count

Finally, running an Instagram contest can help improve your follower count, which can snowball and affect your brand’s visibility. The more followers, the more likely your content will be seen and shared, which can help grow your brand’s presence on the platform.

Tips for a Successful Instagram Contest that Improves Visibility

Are you looking to run a successful Instagram giveaway? You may want to increase your brand’s visibility, generate buzz around your products, or reward your loyal followers with a chance to win something fabulous. Whatever your goals, a well-executed Instagram giveaway can help you achieve them.

To ensure that your Instagram giveaway is a success, here are some tips to keep in mind:

1. Set Clear and Specific Goals

Before planning your giveaway, it’s essential to set clear and specific goals. What do you identify as success with your giveaway? Are you looking to increase followers, generate UGC, or promote a new product? Defining your goals will help you determine the best approach and measure your success.

2. Embed the hashtag feed on the website

Use social media aggregator platforms like Taggbox to embed hashtag feed on the website. This can be done without using any coding language, more than this, you can also use various features to make your website more engaging. 

3. Align Entry Criteria With Your Goal

The entry criteria for your giveaway should align with your goals. For example, you could require participants to follow your account and tag their friends in the comments to increase your followers. You could ask participants to share photos or videos featuring your products to generate UGC.

4. Pick a Relevant Prize for Your Giveaway Winners

The prize for your giveaway should be relevant to your brand and audience. You want to offer something to excite and motivate your followers to participate.

5. Keep It Short, Simple, and Follow Promotional Rules

People have short attention spans, so keeping your giveaway quick and straightforward is essential. Also, make sure to follow Instagram’s promotional rules to avoid any penalties or restrictions.

6. Short Contest Durations Convert Best

Short contest durations are better than long ones because they create a sense of urgency and encourage participants to act quickly.

7. Promote Wide and Big

To reach as many potential participants as possible, promote your giveaway widely and through various channels, such as email newsletters, blog posts, and social media ads.

8. Use Relevant Instagram Hashtags

Using relevant hashtags in your content can help your giveaway reach a larger audience and attract more participants.

9. Pick a Random Giveaway Winner

To ensure fairness, use a random method to pick your giveaway winner. You can use a random name picker tool or other ways to make it fun and exciting.

10. Measure Your Giveaway Results

Finally, measuring your giveaway’s success is essential. Analyze your engagement, follower count, UGC, and other metrics to determine if you achieved your goals and identify areas for improvement.


Running an Instagram giveaway can be a fun and effective way to increase engagement, reach new audiences, and achieve your marketing goals. 

Remember to set clear goals, align your entry criteria with your purpose, pick a relevant prize, keep it short and straightforward, promote widely, use relevant hashtags, pick a random winner, and measure your results. Good luck with your giveaway!

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