With the increase in the use of social media marketing, it has become easy for a business to promote their businesses and enhance their brand awareness in the most cost-effective way. Among the different marketing strategies, influencer marketing is gaining popularity with the increase in the use of social media. People tend to believe the words and opinions of the influencers they follow, which eventually helps the business to increase the conversion rate.
When it comes to choosing influencers, micro-influencers with fewer followers are more effective for marketing and are acting as the most credible to make influencer marketing a success. With the assistance of these micro-influencers, many businesses are profiting, as although these influencers have fewer followers, these followers are the most loyal ones for them and engage with them more often.
Why do marketers prefer micro-influencers over popular ones?
Although micro-influencers only have followers in the range of only 10k to 100k, these followers are more connected with these influencers. Not only are they more affordable but they are the most concerned ones for their followers.
These influencers only collaborate with the brands that are relevant to their follower’s interests and are more likely to be useful for them. with this factor, around 82% of people make their buying decisions through micro-influencer’s suggestions. People tend to assume these influencers as they are like them and they trust them more. Whereas, influencers with millions of followers can’t stay connected with their followers and surely can’t put together the interest of these millions of followers.
Benefits of using micro-influencers
The main aim of any marketing campaign is to increase the sales revenue and brand awareness of any business. Similarly, for influencer marketing and in particular micro-influencer marketing, it is easier for businesses to increase the conversion rate by enhancing the online visibility of the business. some of the other benefits are,
- They assist businesses to increase the authenticity and trust level of the audience as around 92% of the followers of people tend to buy things from micro-influencers’ recommendations.
- This marketing campaign helps businesses to increase the rate of engagement, as these micro-influencers have a small follower community but these followers are more likely to be sincerely interested in the brand than the millions of fake ones.
- Keeping the marketing budget under consideration, micro-influencers charge much lesser than influencers with millions of followers, as a lesser number of followers increases the impact of the brand marketing on the audience.
Here are the top ways to enhance sales revenue with the assistance of micro-influencer
The right use of hashtags
Connecting with influencers with millions of followers may seem effective but in reality, the rate of engagement of these influencers is lesser than micro-influencers. In micro-influencers marketing creating a specific hashtag, particularly for your business will help you to increase online visibility by creating an individual community of its own. For example, if an influencer wants to feature your business in their content, they will not directly engage the people by telling them How To Make a Wikipedia Page for An Organization, they will start to create the content with their art of creativity according to the interests of their followers, and add the hashtags of your business.
The right use of promo codes
When it comes to boosting sales, the best way is by creating promotion codes and giving discounts to customers through marketing campaigns. In micro-influencer marketing, the influencers will make the marketing effective by sharing and tagging promotional codes or discounts, or giveaways in their content to make their followers encourage enough to use and buy the products from your brands. Provide each influencer a unique promo code to make them feel captivated and helps you boost your sales revenue.
Brand promotion storytelling
The contents and advertisements that only consist of information about the brand and its product will surely bore and push away the audience. To keep the interest of the audience in your brand, micro-influencers promote the brand in the style of storytelling. These influencers know about the interests of their followers so they try to promote brands by creating content that revolves around the brand and product but in a storytelling style. If you have chosen the right influencer for your marketing then it will easily boost the sales of your business.
Importance of reviews
Using micro-influencers for product reviews on both their social media profiles and the company website can be a great marketing strategy. Reviews are more important than ever in marketing campaigns because they have the power to influence a customer’s choice to buy or not. Since most people constantly want to know about the product they are spending their money on, if these influencers have great things to say about your product, it will eventually push them to buy it.
So, whether you have a small business or a well-established one, micro-influencer marketing is becoming more and more popular as a marketing campaign among businesses. Here we have listed down some of the main benefits and tips on how to boost the marketing for your business to assist in enhancing brand awareness.